Congrats! You are on you way to cultivating Instagram success. By now you should have chosen a topic you are passionate about. What did you choose - travel, fashion, cars, interiors, design, education, technology, science? If you haven’t chosen a topic you are passionate about, don’t worry. Find out how you can here, and then come back to this post. If you have chosen a topic you are passionate about, the second step in your journey to creating Instagram success is fairly simple. All you need to do is to find your niche and own it.

How to create Instagram success
How to create Instagram success

As an example, my topic on Instagram is travel. And my niche is adventure, nature and minimalism. And boy, do I own my niche! Every single post on Instagram has something to do with my topic and my niche. I live and breathe it, and in doing so, I hope the little community I have worked hard to create does as well.

So how do you choose your niche and own it?

STEP ONE In the first post in this series, I asked you to write down what you loved to do on weekends and in your spare time. If you did write them down, go to Step Two. If you didn't write them down, or if you can't find them, have a good think and write them again.

STEP TWO Look at your responses and you will be able to see a few common themes. Mine were doing adventurous activities, spending a lot of time outdoors, and living a minimalist lifestyle. So my travel niche is adventure, nature and minimalism. It is here you will find the answer; what your niche is. Congrats!

The best thing about having a niche and clearly owning it is that it allows my followers to understand very quickly who I am, what I do and what I love. So go on, what are you waiting for? Choose your niche and own it! Next up, how to Find Your Purpose - here!